Harnessing the Power of
the
Mobile Web
This white paper and guide is a must-read for marketers interested in deeper connections with mobile consumers at every stage of the customer lifecycle. This comprehensive white paper reveals a practical framework for assessing and planning mobile web and 2D barcode initiatives in a holistic and strategic manner.
In its pages, you’ll discover:
- Key considerations when developing a mobile web approach…
- Effective connector strategies utilizing 2D barcodes and SMS...
- How to use the mobile web to effectively engage people at each stage of the customer lifecycle…
- Why “purpose,” “relevance” and “destination” need to be part of each mobile web planning session…
- Best practices for mobile web campaign execution…
- How to select the right technology to make sure today’s solution doesn’t become tomorrow’s problem…
- Plus, images and diagrams to exemplify relevant mobile web experiences.
Use this white paper as a resource to help frame internal discussions regarding the mobile web, its relationship to other mobile channels, and as a practical guide as you work through strategy, campaign execution, and technology considerations for use today and tomorrow.
The paper is authored by Dave Lawson (Knotice's Director of Mobile Engagement) and Bryce Marshall (Knotice's Director of Strategic Services), both nationally recognized for their insight on mobile marketing. Submit the form to the right and download today!
About Us
Knotice (pronounced "notice") is a contributing member of the Mobile Marketing Association, the premier global non-profit trade association that leads the growth of mobile marketing, its associated technologies, and establishes mobile media guidelines and best practices.
